Over the last couple of years, social media marketing has become a buzzword in the Internet marketing domain. Still, many business owners aren’t quite sure about how social media sites can help their businesses. Click Asia Summit, a popular digital, social and mobile marketing conference, aims to provide tips and inputs to young entrepreneurs about how social media can help promote brands online. The digital marketing event promises to be even bigger and better. How? It’s going to offer some wonderful takeaways, insightful workshops, networking sessions, panel discussions and Q&A sessions.
Click Asia Summit brings entrepreneurs, industry leaders, content developers, social media experts, SEO analysts and marketing wizards under one roof to discuss the latest trends of the social and mobile marketing industry. In this event, the industry leaders talk about the importance of social media in Internet marketing.
Since we are talking about social media, let’s take a look at how it can help businesses (especially start-ups or small brands) promote their products on the cyberspace:
# Creates brand value
Online marketing via social media helps create a brand value for your products and services which is extremely important for small businesses. Social media marketing helps in brand promotion and can convert leads into potential customers.
# Word of mouth marketing
Word of mouth may not generate the revenue that you are looking for; but if you want people to know about your brand, word of mouth marketing is the key strategy to follow. With social media, you can generate a buzz around your brand.
# Reputation management
Social media marketing is all about engagement and interaction between customers and brand owners. There are several social media listening tools that allow you to keep track of what other people are saying about your brand. Besides, you can also use message boards or forums to discuss various topics. This will also help you earn respect and people will look up to you for answers.
# Assists in search engine rankings
Posting links on social media sites helps attract a lot of visitors to your website resulting in improved search engine rankings for the site. As more and more people visit your website, the popularity of your brand will increase. However, in order to ensure consistent traffic to the site, you should update its content on a regular basis. Useful and informative content attracts people’s attention a lot more than badly written texts.
#Cost effective advertising and marketing alternative
Social media marketing is a lot cheaper than the traditional form of marketing and helps you reach millions of people around the globe without burning your pocket.
Just like any top mobile marketing conference, Click Asia Summit invites popular personalities from leading companies like Microsoft, Ogilvy, Google, MOZ, LinkedIn, etc. They come and share their ideas and views about the latest trends in digital marketing and the challenges that lie ahead for marketers.