3 Tasks To Carry Out After A Digital Marketing Event Is Over

only-iconSo, you have attended the digital marketing event you were looking forward to for months. You have chatted with industry experts, impressed CEO s with your new business plan and even received a promise for investment from a business owner, who seemed genuinely interested in your next big business venture. Now, the event is over. What’s next? Have you ever wondered what to do with all the information that you gather at a digital marketing event, once it’s over? Here is a short and sweet 3-point checklist to help you out:

  1. Read press releases and recap posts: Have the organizers of the event published a post-event press release, stating the names and bios of the speakers, the topics that were discussed, and perhaps also a few takeaways? If yes, be sure to go through it. The PR may help you locate any information you may have missed out while attending the digital or mobile marketing event. Also, if the organizers run a blog, look for recap posts on the event. You may come across plenty of information that you missed out during the hectic schedule of the event. Plus, there is always the chance that you will find additional takeaways in such posts.

  1. Download any event collateral that you can find: Did the company, which hosted the digital marketing event, publish collaterals like documents and slide decks online? Check out if you can download those files. The data presented in such slides can be extremely valuable for you. Besides, you may come across slide decks uploaded online by the speakers themselves, greatly increasing the number of takeaways from the event. You can even alter the slide decks and use them in your own business presentations in future. This is a great opportunity as you can get the decks for free. If you come across a slide deck that is exceptionally good, consider forwarding a copy of it to your sales team. If applicable, they can gather information from it and use those at meetings.

  1. Follow up with the new contacts you made: If you have approached other attendees, delegates or speakers at the digital marketing event, chances are you have made quite a collection of business cards. Now is the time to put them to good use. Call your contacts up, send emails to them or even visit their offices. This will help you build a solid business network quickly. Don’t be shy when it comes to approach these people. Since you’re already acquainted with them and also exchanged business cards, a phone call or an email should not irritate them.

Preparing well before you attend a digital marketing event is definitely essential, but the real challenge begins after the event is over. Now is the time to utilize all the data that you collected at the event. Bring out the materials you gathered and download what else is available online, in order to enjoy the maximum possible benefits of attending the event. Make sure you follow up with the contacts you made at the event. After all, who knows what might develop out of a single phone call?

3 Tasks To Carry Out After A Digital Marketing Event Is Over

3 Good Reasons to Attend An Online Marketing Event

only-iconAttending an online marketing event usually requires prior registration and often payment of a considerable amount as fee. However, the benefits of attending these events are countless. In fact, if you’re a marketing professional or a business owner, you should make it a point to attend at least a few such events every year. This will help you stay updated about the emerging trends in the sector of sales and marketing and also find out the ways to increase the efficiency of your existing marketing campaigns.

These are the 3 benefits that you can always expect to gain by attending a digital marketing conference. Just be prepared to approach the right people at the right moments and you will get to enjoy quite a few of these.

Fresh ideas and concepts for promotional campaigns

Have you been using the same technique to promote your business on social media networks for the past two years, with diminishing returns with each passing financial quarter? If yes, now is the high time to give it a complete overhaul. There may be some fresh techniques and concepts which you should try out. Keep your eyes and ears open at the conference and you will likely leave with a head (or preferably, pen drive) full of ideas that can provide your marketing campaigns with the much needed booster.

Networking opportunities with influential persons

What if you are able to impress a CEO with a new product concept you have thought of, or the managing director of an MNC with your sales pitch? This could get you a much needed investment that was stalling your product launch for months. Even if you’re not out there looking for investments, building networks with influential business owners and top-level executives can certainly get you new clients and opportunities to build new business partnerships. Approach as many people as you can during the breaks. You never know what a 5-minute discussion over a glass of beer can lead to. Keep your business cards handy throughout the day since you never know who you might be able to approach at these digital marketing conferences.

One-on-one talk sessions

If you get a chance to grab the seat beside a well-known business owner during lunch, utilize the opportunity and ask for business advice. You can use either your smartphone or a pen and a writing pad for taking notes. Make sure you review the notes once the online marketing event is over for the day and see if you can use them to improve your promotional campaigns in any way. More often than not, a piece of advice that you couldn’t understand during the meeting, makes perfect sense when you review it later on, at the comfort of your hotel room.

Attending an online marketing event is a great way of getting a bunch of new ideas that you can use to improve the ROI of your promotional campaigns as well as increase the revenues from your business. Make sure you attend at least 2-3 of these events every year, if possible. This will help you stay informed about new marketing strategies, as well as tips and tricks that you can put to good use.

3 Good Reasons to Attend An Online Marketing Event