The popularity of social media and digital platforms have been a boon for big companies as well as start ups. These platforms have given them an exemplary opportunity to reach out to their customers effectively. Marketing on social media and digital media is significantly cost effective compared to traditional platforms like TV-ads and billboards. Moreover, digital marketing is highly beneficial in terms of reaching out to as many consumers as possible and generating considerable return on investment (ROI).
However, online marketing can be dubious if not executed efficiently. It can be a difficult task for start-ups or small business owners who lack in resources to hire digital marketers to stay updated on the latest strategies and trends and execute a distinctive social media strategy. This is where a social media marketing conference comes in handy. These events provide a definitive platform for business owners to come and learn about digital marketing techniques. Attending conferences can be an effective way to learn these skills and gain insight from expert speakers.
For a business owner, there is nothing worse than attending a conference on digital marketing that fails to add value. Attending a social marketing conference in India or for that matter, in any part of the world, is an expensive affair. So you need to choose the events to attend wisely to derive maximum value from them. Choosing a wrong conference could result in unintended results, wasted time and missed opportunities.
Before choosing which event to attend, you need to research well on these lines:
1. Whether the event features current speakers – Speakers are the core of such conferences. Be it for keynote addresses or panel discussions, they deliver the lessons and techniques for digital marketing. It is important for you to know the value you’re looking for when attending conferences. This can range from industry lessons, technical information, inspiration, motivation, or a fresh perspective, and choose one accordingly
2. Networking opportunities on offer – Digital marketing conferences can be one of the best places to meet like-minded people who have faced and overcome marketing hurdles. Their stories and perspectives can be enriching to your own business strategies. The opportunity to interact with speakers also adds immense value.
3. Whether online or offline resources regarding the event are available – Sometimes grasping all the content you learn at a conference can be difficult. If online or print resources are provided by organisers, they can act as a tangible reference point for properly implementing what you have learned at the conference.
So, before choosing a social or search marketing conference to attend, checking these can be invaluable for enhancing your event experience.