Effective brand promotion has emerged as the key to generating significant return on investment in recent times. Nowadays, brand promotional techniques are given more importance compared to the quality of the product. The traditional marketing are slowly becoming passé, thus giving way to new-age promotional activities on digital and social media platforms. Business owners are increasingly focusing on digital and social channels as they are not only cost-effective but also caters to a considerably larger audience. Given the widespread popularity and presence of a significant audience on social media sites like Facebook, Twitter and others, major companies as well as start ups are looking to leverage them for marketing their brands.
However, promoting a brand online can be dubious if not executed properly. Companies need to have adequate knowledge about the different digital and social channels and an effective strategy in place for each. So in order to acquire knowledge about digital marketing, attending a digital marketing conference is of utmost importance for business owners. Online marketing events are arguably the most pertinent medium for business owners to enhance their knowledge in digital marketing. True, digital marketing can also be learnt by reading online resources and several books but attending a digital marketing summit has its own set of benefits.
Some of the major benefits of digital marketing are:
Cost effective – Promoting a brand on social and digital media cost you considerably less than a TV commercial or a billboard ad. This is one of the main reasons why a significant number of brands are adopting digital platforms like mobile and social media to promote their products and services. Plus, the extensive reach of digital media is an add-on.
Easy analysis – Unlike traditional forms of marketing, you can measure the results of your campaign in real-time. This helps you analyse what is or is not working for your business online and you can adapt accordingly to improve your results. On digital media, you can see the number of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more with a simple touch of a button.
Greater engagement – The level of engagement with online brand promotion is significant. With digital marketing you can ask prospective clients, customers and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback.
So given the significant benefits associated with digital marketing, its imperative for business owners to adopt digital and social channels for brand promotions. So waste no time and register for digital marketing events in 2015 to give your brand the much-need boost.