How Online Marketing Events Help you Draw an Effective Mobile Marketing Strategy?


Mobile devices have unquestionably become one of the most important devices in our lives. The advent of smartphones has further added to the significance of mobile devices. Most users are online 24×7 nowadays and browse the web while on the go through their tablets or smartphones. As an online marketer, it is the need of the hour to tap into the vast potential of mobile devices as a marketing medium. Online marketers should take note of this factor and use it to maximize their own profits.

Attending digital marketing events in 2015 will help you to learn more about mobile devices as an effective platform for brand promotions. How can you leverage mobile devices to market your brands? What are the best practices for mobile marketing? You can have authentic answers to these questions at a mobile marketing conference from industry experts. Mobile marketing events are the most definitive platform where the experts and leaders of the mobile marketing industry gather to exchange knowledge, learning and experiences.

You can get to learn about all these mobile marketing tactics in detail by attending a popular mobile marketing conference in India or any other nation. In these events, speakers from big organisations take the stage to share their ideas, experiences and insights about mobile marketing. Digital marketing events provide plenty of networking opportunities for attendees to share views and thoughts with industry leaders, entrepreneurs, and marketers, and stay updated on the latest trends in the online and mobile marketing.

A sneak-peek of the insights you can get at a mobile marketing event:

  • Online marketers should realize that mobile phones have become an integral part of our lives. Whether browsing the web, researching or buying products online, we relying on our smartphones to do so. So mobile devices has potential to become the best possible advertising medium as it can offer personalised services to your buyers.

  • Responsive website design is another very important aspect of mobile marketing. There are many benefits of having a single responsive website design, which can be easily viewed on all devices and helps cut costs for business owners.

  • The role of an online marketer is not just to promote a product to your customers but also to expand the company’s customer base. For this, asking buyers to fill out a short survey after purchasing the product is a compelling option.

With constant evolution in the mobile technologies, the industry is witnessing considerable growth with each passing day. This is also the right time for mobile marketers to cash in and make the most of this boom.

How Online Marketing Events Help you Draw an Effective Mobile Marketing Strategy?

Digital Marketing Conference: A Vital Event for Business Owners

220px-ClickAsiaSummitlogoThanks to the massive popularity of digital and social media, the overall dynamics of the marketing industry has changed, with more emphasis being placed on social networking sites and digital platforms for promoting brands. Compared to traditional platforms like television commercials, display ads, banners and others, business owners are increasingly focusing on social media sites, mobile and e-mails to market their brands.

However, promoting a brand on digital media is not easy. One needs to have in-depth knowledge about the digital platforms deployed for brand promotions as well as the know-how of what works for your brand and what not on a particular platform. For a business owner, there are numerous ways of learning digital marketing like reading online articles and blog posts, participating in forum discussions, reading e-books and other guides available on the Internet. However, as far as I’m concerned, the best way to learn about digital marketing is to attend digital marketing summit. At these events, you can get all the industry related news and updates and learn how to leverage the different digital and online platforms for brand promotion.

Attending a digital marketing conference in India will help you understand and gain knowledge about the ongoing trends and best practices for promoting your business on digital media. These seminars are a must for business owners looking to learn the quintessential techniques of search, social, mobile and online marketing. Besides, another major benefit of attending a digital marketing conference is the opportunity to meet and network with industry experts, thought leaders, entrepreneurs who can provide invaluable tips to grow your brand’s online presence.

provide you with the platform to enrich your marketing knowledge and develop the right mindset for your business. Besides, there are amazing takeaways, workshops, Q&A sessions, panel discussions that you can’t afford to miss at an digital marketing conference. Overall, these events are really helpful for individuals interested in online marketing for business promotions. With digital marketing experts offering ground-breaking insights and tips for promoting your business online, these events are a must for entrepreneurs as well as digital marketing professionals.

Digital marketing has evolved gradually in India as more and more business owners are realising the potential of online platforms for marketing their brands. Going forward, we expect to witness the next big step in the evolution of digital marketing in India with increasing number of companies adopting online and mobile platforms to promote their brands, and with that the importance of a digital marketing summit will grow manifold.

Digital Marketing Conference: A Vital Event for Business Owners

Looking to Attend a Social Media Marketing Event? Here’s your Guide to Choose the Right One for Attending

The popularity of social media and digital platforms have been a boon for big companies as well as start ups. These platforms have given them an exemplary opportunity to reach out to their customers effectively. Marketing on social media and digital media is significantly cost effective compared to traditional platforms like TV-ads and billboards. Moreover, digital marketing is highly beneficial in terms of reaching out to as many consumers as possible and generating considerable return on investment (ROI).

However, online marketing can be dubious if not executed efficiently. It can be a difficult task for start-ups or small business owners who lack in resources to hire digital marketers to stay updated on the latest strategies and trends and execute a distinctive social media strategy. This is where a social media marketing conference comes in handy. These events provide a definitive platform for business owners to come and learn about digital marketing techniques. Attending conferences can be an effective way to learn these skills and gain insight from expert speakers.

For a business owner, there is nothing worse than attending a conference on digital marketing that fails to add value. Attending a social marketing conference in India or for that matter, in any part of the world, is an expensive affair. So you need to choose the events to attend wisely to derive maximum value from them. Choosing a wrong conference could result in unintended results, wasted time and missed opportunities.

Before choosing which event to attend, you need to research well on these lines:

1. Whether the event features current speakers – Speakers are the core of such conferences. Be it for keynote addresses or panel discussions, they deliver the lessons and techniques for digital marketing. It is important for you to know the value you’re looking for when attending conferences. This can range from industry lessons, technical information, inspiration, motivation, or a fresh perspective, and choose one accordingly

2. Networking opportunities on offer – Digital marketing conferences can be one of the best places to meet like-minded people who have faced and overcome marketing hurdles. Their stories and perspectives can be enriching to your own business strategies. The opportunity to interact with speakers also adds immense value.

3. Whether online or offline resources regarding the event are available – Sometimes grasping all the content you learn at a conference can be difficult. If online or print resources are provided by organisers, they can act as a tangible reference point for properly implementing what you have learned at the conference.

So, before choosing a social or search marketing conference to attend, checking these can be invaluable for enhancing your event experience.

Looking to Attend a Social Media Marketing Event? Here’s your Guide to Choose the Right One for Attending

How Can You Make the Most of a Digital Marketing Conference?

Digital marketing events have gained prominence in recent times owing to the meteoric rise in the popularity of digital marketing. Given the fact that promoting a brand online is far more cost-effective and the possibility of reaching a wider customer base with digital platforms, business owners are gradually turning their attention to online marketing. Now for practising digital marketing, one needs to have good knowledge about it and here in lies the value of a digital marketing conference. These events provide an experiential platform for business owners and marketing professionals to learn about digital marketing.

As an entrepreneur, attending a such a conference can be tough and an expensive decision. The registration fees for some of the popular digital marketing expos can create a considerable hole in your pocket but the advantages can far outweigh the expenses and time away from your business. But before you buy a ticket for a seminar on online marketing, here’s how you can get the most out of the one you attend:

Do some research – Instead of depending on conference brochures to evaluate a potential conference, talk to past attendees you know and find out how valuable they found it. Look into the speakers’ list and determine how much industry experience they have.

Vendor exhibits – Check out who will have booths in the exhibit hall. Are they businesses you want to learn more about? Are the prominent companies in your industry exhibiting? It is imperative for you to find out these to ensure the conference is worth your time.

Make a plan – Before you reach the event venue, take a close look at the schedule of seminars and workshops as well as the speakers and plan your itinerary for each timeslot. Balance topics so that you attend sessions that are beneficial for your organization.

Network – These conferences are ideal for building connections with different people within your industry and generate leads for future business. So talk to people whenever you get the opportunity (Of course, don’t be pushy). You never know if someone you bump into might have the solution to any of your problems or needs what you’re selling.

So before attending a digital marketing conference in India, you should make note of these few tips to get the most of the one you want to attend.

How Can You Make the Most of a Digital Marketing Conference?

Digital Marketing Conference—transaction of thoughts and ideas, learning peppered with fun

Digital marketing is a new-age concept. Ten years back the term was quite unfamiliar and unheard of; even five years back it was obscure. With people becoming increasingly tech-savvy and dependent on the internet, the popularity of digital marketing sky-rocketed over the recent years. Today, digital marketing is one of the most effective ways to reach out to more and more people. So, an online marketing conference can be defined as a symposium that deals with digital marketing and helps form an idea regarding how to be successful in the industry of digital marketing.

Why digital marketing is so successful?

The effectiveness and success of digital marketing can be attributed to the omnipresence of the Internet. With the advent of mobile devices, the Internet has slipped into people’s pockets and satchels. The cobweb of the Internet across the globe has become denser. A host of social networking sites have come into being. Search engines have become simplified, while search results have turned out to be more precise and relevant. Finding an information through the Internet has become absolutely simple and this is why digital marketing has become so successful. Disseminating information about your products and services is easy and swift through the Internet. More importantly, the process doesn’t involve much cost. This is why more and more digital marketing companies are opening worldwide, and operating successfully.

These days Internet is a tough contender of print and television media, and a lucrative industry with a host of prospects. The industry is new and fresh and there are professionals from different domains including digital journalists, content contributors, PR professionals, web developers, graphic designers and digital marketing strategists. The competition is steep; the existential struggle tough.

Click Asia—the continent’s largest digital marketing conference 

To pace ahead of your competitors, you have to be innovative and also a shrewd strategist. In order to figure out the most effective strategies for your business, you need to interact with the industry leaders and exchange thoughts and ideas with them. Click Asia—the continent’s largest  mobile, internet, and online summit—brings some of the best professionals of the industry from all across the globe under one roof. A host of celebrated speakers from all walks of life come in to share their thoughts and ideas with the attendees. The colloquies are pricey; the ideas they generate and the insights they yield are unmissable. The symposium is a great spectacle not only because of the learning opportunity it brings along, but also because of the golden chance to rub shoulders with the industry leaders. In today’s world, networking is one of the essential ingredients of success. Experience networking at its best in the summit, and you never know, it might turn out to be a quantum leap in your life.

only-iconCAS ensures a melange of the best industry professionals, a host of prominent speakers, and a number of big brands. All the attendees get to witness colloquies on social media, analysis of various facets of digital marketing, and dissection of mobile, social and on-line marketing technologies.
So be there to make the most of it!

Digital Marketing Conference—transaction of thoughts and ideas, learning peppered with fun

Change of Facebook Algorithm: What it Means For Your Page


Hold on for a moment before you post that update on your Facebook page. It’s better to know before you post rather than losing fans. That’s right, Facebook has updated its News Feed algorithm once again, and this time with the hope of showing people more “high quality content” on their news feed. Thanks to some of the great online marketing events, a lot of business owners and digital marketers already know about this. If you don’t, there’s no way you can afford to close this article without reading it and absorbing the key message.

Survival of the fittest!

Stories and posts you or your friends have commented will be bumped back to the top of your news feed. This is because if Facebook sees that a photo or post is getting good amount of Likes and comments, it will try to create more conversation on those popular posts. This means you may see the same images, stories, and posts time and again on your news feed even if those are old. When something good happens, there has to be a scapegoat behind it. This time, it seems like memes are going to have a bad time soon.

To show or not to show – that’s the question

Facebook is soon going to distinguish between a high quality content and a meme image. Ultimately, Facebook is going to give priority to the high quality content over the memes, and these will show up more frequently than you can expect in your news feed. Meme photos are not going to be extinct, but these will show up less in your news feed than before. So, the next time you intend to promote your brand or business on this social networking site, you know what to post and what to avoid.

What you do is what you get

Moreover, Facebook will soon start to recommend some related articles to us based on what we click on our news feed. These are likely to appear below the original posts. So, there’s a high chance that if you continue being the good boy and post high quality content, this social networking site can recommend your posts to other users. It will happen based on your last 50 interactions with your friends.

What’s in store for you

So what does this mean for your brand page? A Q&A session in an online marketing conference, which is renowned for bringing the industry experts under one roof, explained it nicely. Facebook is trying to compete with Twitter and wants to at the top position when it comes to news consumption. These changes in news feed algorithm are a reflection of that quest as Facebook is pushing it forward to help its users stay up-to-date on what’s happening around them.

So, you need to focus more on high quality content, the latest news, information about your company rather than a cat promoting your brand. News feeds are no longer going to be a hodgepodge of information. What your fans will see will be based on their day-to-day activities on this social networking site.

So, before you post that next update, make sure you know what your fans want to see and post accordingly. Last but not the least, you should visit online marketing events every once in a while to stay updated with the latest trends of the digital marketing industry and know what the industry experts are saying about them.

Change of Facebook Algorithm: What it Means For Your Page

Why You Should Meet The Social Media Superheroes to Grow Online!


You have read the horror stories – popular brand makes a social media blunder and within minutes they are being criticized and mocked by fans, and the news spreads like wildfire across the web. Even the most popular brands have realized the fact that, it’s easy to make blunders on social media. However, it’s easier to take preventive measures to avoid getting into trouble.

Useless marketing strategies don’t generate leads for your company’s marketing and sales force. In a mobile marketing conference, you will get to hear how big brands are avoiding the troubles and blunders and turning their social media campaigns into tangible and measurable lead-generation avenues. Moreover, you will also learn to use the social media platforms in a better and stronger way which will help you generate leads. The speakers attending these events will share how the top companies are turning their social media activities into insights and how those help entrepreneurs create year-round leads for their marketing and sales team. Get tips, gain insights, and get inspired.

Whether you have a small business or you are a SEO expert, you work at an agency or manage your own digital marketing in house, attending an online marketing conference will provide you with all the essential tricks and tips that you will require to take your business online.

Who should attend an online marketing conference?

Anyone who has invested plenty of money on digital marketing, didn’t get the desired results and aren’t happy with their present marketing campaigns, should attend these conferences. Professionals who should attend these conferences include:

  • Business owners willing to establish a solid online presence
  • Digital marketing manager
  • Search Engine Optimization experts
  • Online media planners
  • Brand managers
  • Webmasters
  • In-house digital marketers
  • Web technology professionals
  • Entrepreneurs
  • Web designers

From social media sessions, Q&A sessions to gamification and everything in between, these events leave no stones unturned for their attendees to explore the strategic impact of digital marketing campaigns. The Q&A sessions and coffee breaks of these events are so interesting, that it’s guaranteed that you won’t be checking your Facebook account or email at the back of any boring conference room. In fact, many people who attend these conferences have said that leaving these events feels like leaving a summer camp. Expect a warm, friendly, and fun filled environment to build your connections with the best marketing experts in the industry.

If you are stuck with your current marketing campaigns that are not generating leads up to your expectation, you should consider attending a social media event right away. Whatever your business is, your customers will always be on social networking sites and you need to know how you can reach them. You will get to know in an online marketing event how you can engage them and cater to their needs. No matter whether you’re new to digital marketing or quite well-versed with the different aspects of it, you should consider attending a digital marketing event right now. The speakers attending these events are experts in their respective fields and will provide you with fresh perspectives and helpful tips that will help you take your business to the next level.

Why You Should Meet The Social Media Superheroes to Grow Online!