Why Attending a Digital Marketing Event is Recommended for Business Owners?

220px-ClickAsiaSummitlogoWith the recent boom in online marketing, digital marketing conference has gained prominence. These events typically help you understand why you should promote your business online. Also, you will get to know the tricks and tips to better promote your business and gain a competitive edge. These events also help you learn how to utilise social media channels to promote your business and what SEO marketing strategies to follow in order to better promote your brand.

Benefits of attending an online marketing event:

  • The knowledge that you will acquire from a digital marketing summit will help you implement effective strategies for content marketing, social media marketing, email marketing, blogging, as well as search engine marketing.

  • You will get to know what is exactly needed for successfully promoting your business online, how to generate leads and get in touch with your potential customers, and how you can drive significant traffic for your website or blog.

  • Significant networking opportunities as you can meet and collaborate with the experts in the digital marketing industry as well as entrepreneurs across the world and develop relationships that can be mutually beneficial.

Internet marketing seminars in India typically bring together the experts in the field of search, social, mobile and online marketing under one roof to provide crucial tips and share invaluable insights about what needs to be done and what are the things you need to avoid while promoting a brand on digital media.

For a business owner interested in learning the latest in digital marketing, attending a digital marketing expo is vital. It helps transform your vision, develop the right mindset and create connections with the brilliant minds of the digital marketing industry to achieve your business milestones.

So register for a digital marketing conference today to enlighten yourself with the tips and tricks on how to promote your business website efficaciously. Do proper research on the event you’re looking to attend, scan the speakers’ list and the notable attendees to get the best out of the event.

Why Attending a Digital Marketing Event is Recommended for Business Owners?

Why Digital Marketing is Becoming Increasingly Popular Amongst Business Owners?


Effective brand promotion has emerged as the key to generating significant return on investment in recent times. Nowadays, brand promotional techniques are given more importance compared to the quality of the product. The traditional marketing are slowly becoming passé, thus giving way to new-age promotional activities on digital and social media platforms. Business owners are increasingly focusing on digital and social channels as they are not only cost-effective but also caters to a considerably larger audience. Given the widespread popularity and presence of a significant audience on social media sites like Facebook, Twitter and others, major companies as well as start ups are looking to leverage them for marketing their brands.

However, promoting a brand online can be dubious if not executed properly. Companies need to have adequate knowledge about the different digital and social channels and an effective strategy in place for each. So in order to acquire knowledge about digital marketing, attending a digital marketing conference is of utmost importance for business owners. Online marketing events are arguably the most pertinent medium for business owners to enhance their knowledge in digital marketing. True, digital marketing can also be learnt by reading online resources and several books but attending a digital marketing summit has its own set of benefits.

Some of the major benefits of digital marketing are:

  • Cost effective – Promoting a brand on social and digital media cost you considerably less than a TV commercial or a billboard ad. This is one of the main reasons why a significant number of brands are adopting digital platforms like mobile and social media to promote their products and services. Plus, the extensive reach of digital media is an add-on.

  • Easy analysis – Unlike traditional forms of marketing, you can measure the results of your campaign in real-time. This helps you analyse what is or is not working for your business online and you can adapt accordingly to improve your results. On digital media, you can see the number of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more with a simple touch of a button.

  • Greater engagement – The level of engagement with online brand promotion is significant. With digital marketing you can ask prospective clients, customers and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback.

So given the significant benefits associated with digital marketing, its imperative for business owners to adopt digital and social channels for brand promotions. So waste no time and register for digital marketing events in 2015 to give your brand the much-need boost.

Why Digital Marketing is Becoming Increasingly Popular Amongst Business Owners?

Click Asia Summit: A Digital Marketing Conference That You Cannot Afford To Miss

Digital marketing conference typically provides a platform for the leading digital marketing companies as well as the start-ups to share their strategies and growth stories with the world. These proverbial leaders within the digital marketing space offers excellent insights and effective tips for increasing business prospects. Click Asia Summit is no different. It brings together the leading search, social, online and digital marketers around the world under one roof to help achieve the marketing goals for your business. Click Asia Summit, one of the most popular digital marketing events in Asia, provides you with the opportunity to meet, network and collaborate with the experts and visionaries in the marketing industry to transform your vision and develop the right mindset to expand your business further.

What makes Click Asia Summit the most influential digital marketing conference in India?

  • Workshops, Q&A sessions, panel discussions that you can’t afford to miss. Experts from around the world gather together to offer ground-breaking inputs and insights that will enrich your digital and online marketing knowledge.

  • Keynote addresses are the most coveted sessions at the Click Asia Summit. The presence of high-profile keynote speakers has been the highlight of the event. Keynote speakers have typically shared their valuable experiences and approaches for solving marketing-related problems, which are a source of inspiration for the young and aspiring marketing professionals. They can also get insights or valuable tips for increasing their business prospects while interacting with the eminent speakers during the networking sessions.

  • Effective networking is a very crucial aspect for a digital marketing expo. Click Asia Summit provides a distinctive platform for some of the best minds in the digital marketing industry to collaborate and share their collective experience with the attendees. During networking sessions, business owners network and share contact details among themselves and build good rapports, which can go a long way in developing healthy business relationships in future.

India’s only curated digital marketing conference provides a definitive platform for marketing professionals to enrich their knowledge to take their businesses forward. Want to know what are the latest strategies adopted by the experts to drive further traffic for social networking sites? How to better track return on investments (ROI)? Want to attract more leads? Click Asia Summit is just the place where you would get the answers to such questions.

Click Asia Summit: A Digital Marketing Conference That You Cannot Afford To Miss

Digital Marketing Conference—transaction of thoughts and ideas, learning peppered with fun

Digital marketing is a new-age concept. Ten years back the term was quite unfamiliar and unheard of; even five years back it was obscure. With people becoming increasingly tech-savvy and dependent on the internet, the popularity of digital marketing sky-rocketed over the recent years. Today, digital marketing is one of the most effective ways to reach out to more and more people. So, an online marketing conference can be defined as a symposium that deals with digital marketing and helps form an idea regarding how to be successful in the industry of digital marketing.

Why digital marketing is so successful?

The effectiveness and success of digital marketing can be attributed to the omnipresence of the Internet. With the advent of mobile devices, the Internet has slipped into people’s pockets and satchels. The cobweb of the Internet across the globe has become denser. A host of social networking sites have come into being. Search engines have become simplified, while search results have turned out to be more precise and relevant. Finding an information through the Internet has become absolutely simple and this is why digital marketing has become so successful. Disseminating information about your products and services is easy and swift through the Internet. More importantly, the process doesn’t involve much cost. This is why more and more digital marketing companies are opening worldwide, and operating successfully.

These days Internet is a tough contender of print and television media, and a lucrative industry with a host of prospects. The industry is new and fresh and there are professionals from different domains including digital journalists, content contributors, PR professionals, web developers, graphic designers and digital marketing strategists. The competition is steep; the existential struggle tough.

Click Asia—the continent’s largest digital marketing conference 

To pace ahead of your competitors, you have to be innovative and also a shrewd strategist. In order to figure out the most effective strategies for your business, you need to interact with the industry leaders and exchange thoughts and ideas with them. Click Asia—the continent’s largest  mobile, internet, and online summit—brings some of the best professionals of the industry from all across the globe under one roof. A host of celebrated speakers from all walks of life come in to share their thoughts and ideas with the attendees. The colloquies are pricey; the ideas they generate and the insights they yield are unmissable. The symposium is a great spectacle not only because of the learning opportunity it brings along, but also because of the golden chance to rub shoulders with the industry leaders. In today’s world, networking is one of the essential ingredients of success. Experience networking at its best in the summit, and you never know, it might turn out to be a quantum leap in your life.

only-iconCAS ensures a melange of the best industry professionals, a host of prominent speakers, and a number of big brands. All the attendees get to witness colloquies on social media, analysis of various facets of digital marketing, and dissection of mobile, social and on-line marketing technologies.
So be there to make the most of it!

Digital Marketing Conference—transaction of thoughts and ideas, learning peppered with fun

The Inseparable Bond Between Online Marketing Events and Successful Companies


Over the past few years the life of online marketers have changed. Earlier, all they had were a few TV channels, some radio stations and a few newspapers and magazines to reach customers. Reaching people was simple and if you could craft a compelling message about your brand, you had a good chance to succeed.

Though life was simple for them, but now it has become easier. Now we have millions of websites and huge social media platforms to reach our customers. Earlier, marketing was simple, but the technological advancements of the digital world has made it a lot easier these days. There are so many things happening on the Internet and digital marketers are struggling to keep up. Every online marketers feel the pressure to be ‘progressive’ and follow social media marketing strategies for their campaigns.

However, good marketing is not about how many gadgets, social media platforms, and apps you are using, but how effectively those are helping you to achieve your marketing goals. Therefore, you should have a clear idea of what needs to be done and what should not be done. While the Internet is a good source for learning new tricks and tips of online marketing, there’s something even better than that.

Attend an online marketing event to know the present marketing trends, what other successful brands are doing, how you can promote your company, and what are the things you should be careful about.

In an online marketing conference, you will get to know that the tendency of digital marketers to create an “one-size-fits-all” marketing strategy doesn’t work. While the tips and tricks you read on the Internet can give you a basic idea about social marketing, there’s no match for sitting in front of the marketing gurus, listening to them talking about your company and what you need to do to grow your business online.

Digital marketers are busy people. They need to monitor their brands constantly on social media platforms, find out new business opportunities, communicate with customers, and run promotional campaigns. But to keep up with the emerging marketing trends and tactics, especially when you know they are not going to fade away soon, it is important to attend an online marketing event where you will get to know about all those.

You will meet the industry experts in online marketing conferences and find out the ways to build test-and-learn marketing campaigns. This will help you evaluate the true potential of your brand and services. Not all of these strategies are going to work for your business, but the ones that will work will be the best reward for you.

Successful business owners and companies have a lot more to do than just posting updates on Facebook and Twitter. They have to keep learning new things and meet new people who can help them grow. That means you have to think less in terms of marketing just for the sake of it, and focus more on updating and upgrading your knowledge by attending online marketing events. Big brands and organizations, too, are attending these events. Rather than focusing on the same strategies for years, companies on the cutting edge are encouraging their marketing teams to participate in online marketing events.

The Inseparable Bond Between Online Marketing Events and Successful Companies

3 Tasks To Carry Out After A Digital Marketing Event Is Over

only-iconSo, you have attended the digital marketing event you were looking forward to for months. You have chatted with industry experts, impressed CEO s with your new business plan and even received a promise for investment from a business owner, who seemed genuinely interested in your next big business venture. Now, the event is over. What’s next? Have you ever wondered what to do with all the information that you gather at a digital marketing event, once it’s over? Here is a short and sweet 3-point checklist to help you out:

  1. Read press releases and recap posts: Have the organizers of the event published a post-event press release, stating the names and bios of the speakers, the topics that were discussed, and perhaps also a few takeaways? If yes, be sure to go through it. The PR may help you locate any information you may have missed out while attending the digital or mobile marketing event. Also, if the organizers run a blog, look for recap posts on the event. You may come across plenty of information that you missed out during the hectic schedule of the event. Plus, there is always the chance that you will find additional takeaways in such posts.

  1. Download any event collateral that you can find: Did the company, which hosted the digital marketing event, publish collaterals like documents and slide decks online? Check out if you can download those files. The data presented in such slides can be extremely valuable for you. Besides, you may come across slide decks uploaded online by the speakers themselves, greatly increasing the number of takeaways from the event. You can even alter the slide decks and use them in your own business presentations in future. This is a great opportunity as you can get the decks for free. If you come across a slide deck that is exceptionally good, consider forwarding a copy of it to your sales team. If applicable, they can gather information from it and use those at meetings.

  1. Follow up with the new contacts you made: If you have approached other attendees, delegates or speakers at the digital marketing event, chances are you have made quite a collection of business cards. Now is the time to put them to good use. Call your contacts up, send emails to them or even visit their offices. This will help you build a solid business network quickly. Don’t be shy when it comes to approach these people. Since you’re already acquainted with them and also exchanged business cards, a phone call or an email should not irritate them.

Preparing well before you attend a digital marketing event is definitely essential, but the real challenge begins after the event is over. Now is the time to utilize all the data that you collected at the event. Bring out the materials you gathered and download what else is available online, in order to enjoy the maximum possible benefits of attending the event. Make sure you follow up with the contacts you made at the event. After all, who knows what might develop out of a single phone call?

3 Tasks To Carry Out After A Digital Marketing Event Is Over

3 Good Reasons to Attend An Online Marketing Event

only-iconAttending an online marketing event usually requires prior registration and often payment of a considerable amount as fee. However, the benefits of attending these events are countless. In fact, if you’re a marketing professional or a business owner, you should make it a point to attend at least a few such events every year. This will help you stay updated about the emerging trends in the sector of sales and marketing and also find out the ways to increase the efficiency of your existing marketing campaigns.

These are the 3 benefits that you can always expect to gain by attending a digital marketing conference. Just be prepared to approach the right people at the right moments and you will get to enjoy quite a few of these.

Fresh ideas and concepts for promotional campaigns

Have you been using the same technique to promote your business on social media networks for the past two years, with diminishing returns with each passing financial quarter? If yes, now is the high time to give it a complete overhaul. There may be some fresh techniques and concepts which you should try out. Keep your eyes and ears open at the conference and you will likely leave with a head (or preferably, pen drive) full of ideas that can provide your marketing campaigns with the much needed booster.

Networking opportunities with influential persons

What if you are able to impress a CEO with a new product concept you have thought of, or the managing director of an MNC with your sales pitch? This could get you a much needed investment that was stalling your product launch for months. Even if you’re not out there looking for investments, building networks with influential business owners and top-level executives can certainly get you new clients and opportunities to build new business partnerships. Approach as many people as you can during the breaks. You never know what a 5-minute discussion over a glass of beer can lead to. Keep your business cards handy throughout the day since you never know who you might be able to approach at these digital marketing conferences.

One-on-one talk sessions

If you get a chance to grab the seat beside a well-known business owner during lunch, utilize the opportunity and ask for business advice. You can use either your smartphone or a pen and a writing pad for taking notes. Make sure you review the notes once the online marketing event is over for the day and see if you can use them to improve your promotional campaigns in any way. More often than not, a piece of advice that you couldn’t understand during the meeting, makes perfect sense when you review it later on, at the comfort of your hotel room.

Attending an online marketing event is a great way of getting a bunch of new ideas that you can use to improve the ROI of your promotional campaigns as well as increase the revenues from your business. Make sure you attend at least 2-3 of these events every year, if possible. This will help you stay informed about new marketing strategies, as well as tips and tricks that you can put to good use.

3 Good Reasons to Attend An Online Marketing Event